Finding the right lawyer made easier with Ture.co.nz™
Ture.co.nz™ is a wahine Māori-led platform taking the pain out of finding the right lawyer.
Ture – the Māori kupu (word) for law – is the brainchild of lawyer Julia Steenson (Ngāti Whātua, Waikato-Tainui) and co-founder Sharon Pimlott (Te Atiawa). Julia’s sister, Eve Steenson (Ngāti Whātua, Waikato-Tainui) has recently joined the start-up to support future growth of the business. The Waikato and Bay of Plenty based venture is “providing a better way for everyday people to have easy access to – and knowledge of – legal services,” says Julia.
Julia says the idea for Ture.co.nz™ came from her previous role, as General Counsel for Te Wānanga o Aotearoa where she was often asked for advice on personal legal issues. However, as General Counsel, she was only allowed to work for her employer and was therefore only able to make recommendations for other lawyers.
“Friends and whānau expressed a lack of confidence to directly approach lawyers themselves, with the main concern being the unknown costs,” says Julia.
Ture.co.nz™ tackles these issues for customers with a unique online legal services marketplace. Whānau can select the legal service their after – currently property, trusts or wills – and a list of lawyers who can help, including their costs, is instantly available. No awkward phone calls, writing emails or waiting for an estimate of the work.
Julia recognises the value of Ture.co.nz™ for lawyers and law practises. “I understand the pressure legal practitioners are put under to find new clients and grow their firms. The digital revolution presented a clear opportunity to create a win-win solution for whānau and lawyers so the concept for Ture was born,” she says.
Reflecting on their participation in the programme so far, Julia says Kōkiri has been a huge benefit to the fledgling business. “It’s already exceeded my expectations and we’re only half way through,” she says.
Ture.co.nz™ will be officially launching their online platform and “it won’t be long before they go live,” says Julia. “We believe in the product and have tested it with our target markets”. The founders are keen to get the virtual doors open for their new platform and are excited for the first lot of whānau to reap benefits of Ture.co.nz™.
Laywer Julia Steenson (Ngāti Whātua, Waikato-Tainui) and co-founder Sharon Pimlott (Te Atiawa) are joined by Julia’s sister, Eve Steenson (Ngāti Whātua, Waikato-Tainui) to support future growth of the business.
“We were attracted to Kōkiri because it’s a Māori kaupapa, but also Ture was at a point where we needed structure to grow and take it to the next level. Access to experts in critical areas of business has helped the team advance their future business faster than expected. “Developing skills such as product and solution validation have challenged us to reconsider if Ture is providing the right product and the right solution for our target markets,” says Julia.
The networking opportunities have also been very valuable, she says. “Kōkiri has shown me the importance of networking. One of the networks we have had access to is the GAN (Global Accelerator Network) out of the USA and there are so many benefits being part of that.” GAN is an invite-only community of the world’s most respected organisations that provide start-ups with the best resources to create and grow their businesses. Kōkiri is the first indigenous member of GAN in Aotearoa.